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Cleo Woman: Josie Maran

Meet Josie Maran, founder and CEO of Josie Maran Cosmetics. She talks about her journey, her go-to beauty products and the daily rituals she cant live without!

Q

Can you tell us a bit about yourself and your journey to where you are today?

A

My name is Josie Maran – founder and CEO of Josie Maran. 

 At a young age I noticed my loved ones getting sick and being a young girl with a big heart I went on a mission to find out why. It turns out that many of the beauty products people were using then were not healthy and not safe. As a young woman wanting to help I became obsessed with learning more and more about what is and isn’t good for our bodies. 

I began modeling at age 12 and sat in many makeup artists chairs, as a naturally very curious little lady I began asking if it was possible to have products that are good for you but still quality enough for a makeup artist – the answer was always that it was impossible. I couldn’t accept that so I began envisioning my line where people wouldn’t have to sacrifice their health for beauty and simultaneously prove that beauty can be good for you, good for the planet and efficacious. When I started my line in 2007 there wasn’t anything clean, green, efficacious and luxurious out there on the market and I knew if I wanted it others would too! 

Q

What’s one piece of advice you would give to your younger self? 

A

I would tell young Josie to enjoy the process. Don’t take life too seriously and to stay light. Life is good and the more you enjoy it the more you open yourself up to let the good stuff come to you.

Which clean beauty product(s) can you not live without? 

A

100% Pure Argan Oil – for everything and everybody! It is one single ingredient, 100% organic and fair trade.  It truly is a miracle worker on dry skin or any skin issues like congested pores, burns and irritation. It also works to fight lines and wrinkles, so I really can’t live without it.

Do you have any daily rituals that you could share? 

A

Every day I put on my Whipped Body Butter and tell my body how grateful I am for her and how I live in joy moment to moment everyday thanks to her. Giving yourself some positive affirmation and acknowledgement while applying your beauty products is a powerful way to upgrade your beauty ritual. If you are in a good relationship with your body and skin you just radiate and glow more. Your tank of self-joy is being is filled up with love which leads to you shining from the inside out. Imagine how many times you have carelessly applied your beauty products or told yourself all the things you didn’t like about your body while applying and how just by tweaking those thoughts every day to positive life affirming beautiful words could make such a big difference to your self-worth and self-confidence.

Q

What is your favorite part about getting dressed for springtime? What is your favorite spring tradition?

A

Flowers in my hair! Every spring I design flower crowns for my hair for the season picking different flowers from my farm or my surroundings and really feel the vibrancy of nature envelope me all through spring. 

What is/are your favorite thing(s) to do on a free weekend? 

A

I love cooking with my friends and family and having amazing dance parties together!

Do you have any book recommendations for our community? Especially since we’re all staying inside and (hopefully) have more time to read this season. 

A

My favorite book to awaken my zest for life is Natural History of the Senses. It is so amazingly interesting to go into each sense and learn crazy weird and fun facts about our senses……you can just read a few pages and feel totally inspired and renewed.

What is a favorite quote of yours? Or a special saying that you go back to time and time again? 

A

“Hold firm to the impulse, and let the form be flexible.” I use this quote when I’ve come up with an idea and want to manifest it into something but still in the process of discovering what it actually is.

About The Cleo Woman Series:
This is a love story about the women we know and the women we want to know.
The go-getters, the humble souls, the women who inspire us to be the best version of ourselves.
The true goddess who is centered in kindness and joy.
The women to whom you can relate, who find humor in their own flaws, and who tell it to you straight—when no one else will.
A celebration of beautiful women who shine brightly from within.
Their beauty is contagious.
They lead with their heart and follow their dreams.
They are the true definition of Cleo Woman and the inspiration behind our brand.
  Josie Maran // @josiemaran
Photos by // @josiemaran
Interview by Angela O'Brien // @cleobella
Questions by Hannah Stokes // @bugandlousocial
Josie is wearing our Garnet Kimono in Raja Block Beige, Jaidev Hoodie & Juniper Jogger Raja Block Beige and Amina Top and Chelsea Skirt in wildflower print (coming soon!).